List building is the process of converting the traffic that comes to your website into subscribers and followers by capturing their emails. The capture of the emails is done in an ethical manner and with the permission of the visitor. To help facilitate getting the visitor's permission to capture their email and to contact them again, you should offer something of a perceived to value to the visitor in exchange for their email address.
List building should be a process of building rapport with the visitors to your website instead of trying to “sell” them something all of the time. These are already people who are interested in your product or services. These visitors may be interested in what you have to offer but they are probably not yet willing to buy your product or services for a fee.
The potential customer who is interested in your product or service will usually need more time to think about buying your product or service. In a competitive marketplace, the customers have a lot of choices and the customer who has an interest in your product may actually purchase the product of your competitor. From the business point of view, this means you are losing your sales to your competitor.
The best thing to do in such a situation (and especially if you are new to the Internet Marketing business) is to start list building by offering quality information for FREE! Remember you are investing a lot of money on SEO and advertising to bring a customer to your website. You do not want them to just visit and leave your website do you?
List building is not about quantity – but QUALITY
You need to build a list of quality prospects, and also loyal customers, who have an interest in your business. Whenever a customer gets to your website through organic searches, you need to offer something to provide temporary relief to a problem they are facing. For example, if you are selling weight loss exercise videos, then you should offer your visitors a simple exercise video for free. You can ask for the visitor's email address so you can send them a link to the video. The video should be of high quality and useful to the customer. It is very easy to host the video on YouTube (more information on how to do this will in a later article).
You should also give the customer a summary of the things he/she would learn by viewing the video in order to entice them to provide you their email address. Once the customer fills in their contact information, they should be sent a “Thank You” from your auto-responder with a link to the video included. In a day or two, you should have your auto-responder send information on a related product. For example, perhaps an exercise video course. Be sure to outline the benefits the customer will receive by purchasing the course from you. Include one or two bonuses that will help the customer out as well. If they do not purchase right away, in a few days, have your auto-responder send them another short video for free. Then offer them an opportunity to purchase the video course again.
You should always provide a money back guarantee to increase the potential customer's interest in trying out your product. Once the customer is satisfied with the quality of the product, move him/her to another list related to the first product. In our example of the exercise videos, perhaps a related product would be “weight loss” information. You need to sell your backend products through this and other lists, using the initial free video as the “hook” to capture their email address in the beginning.
List building is actually more powerful than SEO
The customers in your list are the lifeline of your business. If you treat these customers with care and not try to sell them four or five times per month, they will become LOYAL customers. Then, whenever you produce another useful product, all you will need to do in order to sell the product is to mention it in your email updates. Again, I want to emphasize that you should NOT try to sell your list several times per month. But you should communicate with them three to four times per week with free QUALITY information they can use. The customer will figure if you are “giving away” this kind of information, then the information contained in your courses must be GREAT!
It is very difficult to get your website to rank for highly targeted keywords using paid traffic. I do not recommend using paid traffic at all. I like to use “Give Away” lists to build my mailing list. It is possible to add over 1,000 new subscribers in just about one week's time. Add them to your auto-responder and then weed them out after about 60 days of emailing them. Some will purchase your product and you can add these to your “buyer list.” Then delete the others. Using this method helps your email analytics out as well. By offering your lists quality information for FREE, you will increase their trust level in your information and they will be eager to purchase your paid info products. Using these list building tips will help you to make sales and to retain the potential customers interested in your business or services.
Money is in the list
The customers who buy products or services from you are more likely to buy again – IF you treat them well and do not continuously hound them for more money through repeated attempts at making sales. Keep them interested in your business by giving them FREE, quality information they can use. You can give them freebies and things that they normally would pay for elsewhere (your competitors). Then, whenever you are doing a major launch of a new product or service (perhaps a membership program), all you have to do is to “mention it” to your loyal customers in your list and sales will pour in!
Smart business owners will also ask their customers to refer others to your business. You can offer them a discount on a product for doing so. This will help to get your name and product to other people who never know your website even existed.
I seen a statistic one time that something to the effect of, “A satisfied customer will tell 3-4 others about your business… but a disgruntled customer will tell 10-20 others… ” So, bottom line, take care of your email list and it will take care of you!